Joe Luedtke On The Rise Of Analytic Service Providers
July 16th, 2004 by Mark Rittman
"In striving to achieve customer intimacy, the idea that someone else
can know your customers better than you do seems somewhat oxymoronic. Can
someone else know your customers better than you? For years, the answer to this
has always been "no." Your organization’s analytic needs have always
been thought of as proprietary and best handled internally within your
organization. Now, however, this premise of propriety is being challenged. A new
breed of outsourcing vendors, analytic service providers (Analytic SPs), is
stepping up to the challenge of aiding organizations in achieving customer
intimacy, improving fraud detection and facilitating campaign management."
writes Joe Luedtke in "The
Rise of Analytic Service Providers" for DMReview.
"Analytic SPs offer a spectrum of services. While these companies may
host your applications on their hardware and software, they are most
significantly, managing and securing your data. These Analytic SPs provide the
range of BI-type services that one would typically find in any internal IT
department; from data management, loading and cleansing to facilitating the
reporting and analysis of your data. Their real value, however, lies in their
ability to augment your data and analysis with their vertical domain knowledge
and analytics expertise."
