Stephen Few : “The Information Cannot Speak for Itself”
July 26th, 2004 by Mark Rittman
"Though critical to the success of information technology, nontechnical
factors often go unnoticed. Industry voices frequently alert us to the more
common nontechnical pitfalls: inadequate executive sponsorship, failed
management of user expectations, and unrealistic project scope. But there’s one
more thing and it has little to do with technology and nothing to do with
project management. It’s fundamental to the successful use of information. I’m
talking about data presentation.
Business intelligence is a hot topic today and rightfully so. Through BI
and its cousins and aliases decision support, data warehousing, and
information management we pay great attention to data acquisition,
integration, cleansing, enrichment, access, analysis, and reporting. We pay
comparatively little attention to the design practices needed to present data
effectively and efficiently. The cost to business is insidious, for it is rarely
recognized."
writes Stephen Few
for Intelligent Enterprise.
