The third annual Rittman Mead BI Forum is running in May 2011, and this year is running on consecutive weeks in Brighton, UK and now Atlanta, GA. Aimed at advanced-level Oracle BI (OBIEE), Oracle data warehousing and Oracle EPM developers, this is unique opportunity to hear the best presenters, discuss the hot topics, and network with your peers in the Oracle BI&DW industry.

The BI Forum is unlike any other Oracle BI event, in that:

  • Its focus is OBIEE, and related technologies (Essbase, OWB/ODI etc)
  • It’s run by Oracle BI&DW enthusiasts, for Oracle BI&DW enthusiasts
  • It’s aimed at an intermediate-to-experienced level audience who already know the basics
  • All presentations will be either technical or methodology, with no marketing “fluff”
  • Numbers attending are limited to 70 (UK) and 50 (US), with a single stream, giving us the ability to focus the event on just the one topic and with a lot of audience interaction.

Who Will Be Presenting?

Both the UK and US events will focus on technical and methodology sessions around Oracle BI, DW and EPM. Some sessions will run at both events, whilst others will run in just Brighton or Atlanta. Here’s the current agenda for the two events:

Brighton, Hotel Seattle, May 19th & 20th 2011

  • Mike Durran (Oracle Corporation) – “Why you need to know Python: or, Scripting the OBIEE 11g Environment”
  • Tony Heljula (Peak Indicators) – “OBIEE and Database Performance Tuning”
  • Adam Bloom (Oracle Corporation) – “Opening the lid on Oracle BI 11g Security”
  • Mike Brookes ( – “OBIEE 11g Upgrade – A Real World Experience, Warts and All!”
  • Andreas Nobbman (Trivadis) – “Scripting for a Jester’s Tear”
  • Michael Wilke (SumIT AG) – “BI Server – the ultimate choice for BICCs”
  • Emiel van Bockel (Centraal Boekhuis) – “OBIEE 11g from Table to Strategy”
  • John Minkjan (Ciber) – “OBIEE on mobile devices”
  • Venkat Janakiraman (Rittman Mead) – “Oracle Essbase Cube Builder”
  • Stuart Wallace (Maxima) – “Fixing the Fixed Price Delivery Requirement”

Atlanta, Emory Convention Center, May 26th & 27th 2011

  • Suyog Rao (Oracle Corporation) – “BIEE Security : Deep dive into understanding and troubleshooting security aspects”
  • Kevin McGinley (Accenture) – “Mobility & OBIEE : There are Options”
  • Jean-Pierre Dijcks (Oracle Corporation) – “Memory MADness: How to Apply Big Speed to Big Data Analysis”
  • Jeff McQuigg (KPI Partners) – “Advanced OBIEE Metadata Topics”
  • Stewart Bryson (Rittman Mead) – “Agile Data Warehousing with Exadata and OBIEE11g”
  • Phillipe Lions (Oracle Corporation) – “What’s coming in OBIEE, and Hidden Gems of OBIEE 11g”
  • Jacques Vigeant (Oracle Corporation) – Overview of Oracle Scorecard & Sneak Peek at
  • Greg Vlahos (Analytic Vision) – “How-to Tips for Integrating Essbase in OBIEE”
  • Shyam Varan Nath (BIWA SIG) -” Tips and Tricks from OBI Application Implementations”
  • Tony Heljula (Peak Indicators) – “OBIEE and Database Performance Tuning”

All topics will be at intermediate-to-advanced level, and with an audience limited to 70 (UK) and 50 (US), there will be lots of opportunities for discussion, audience participation and talking with the presenters.

Optional 1-Day OBIEE 11g Masterclass with Mark Rittman and Antony Heljula

Many of you will know Mark Rittman (co-founder of Rittman Mead) and Tony Heljula (co-founder of Peak Indicators) from previous BI Forum events, and conferences and training courses around the world. Mark and Tony have been delivering OBIEE 11g training courses since the release of the product in late 2010, and have now come together for the UK and US events to deliver a joint masterclass for the 2011 BI Forum. This is a unique opportunity to hear Mark and Tony present together, with an agenda which will include the following topics:

  • How WebLogic and Fusion Middleware fit into the new 11g architecture
  • What new diagnostics and metrics are available for 11g
  • Tips, tricks and platform considerations for installation and upgrades
  • How the new OLAP / Hierarchy features work in practice
  • The purpose behind new RPD additions such as lookups and table source priority grouping
  • OBIEE 11g BI Server changes and new features (including changes to SQL generation)
  • In-Memory Analysis using Oracle TimesTen
  • Enhancements to RPD, Catalog and System patching
  • Embedding custom maps within OBIEE 11g
  • Creating, transforming and aggregating spatial data for use with OBIEE
  • Maximising spatial performance
  • Interacting with spatial data
  • Action Framework: Key integration features
  • Building and deploying Web Services (JDeveloper/BPEL/Weblogic)
  • SOA security, performance and monitoring

The masterclass will run on the day before the main event (Wednesday 18th May for Brighton, Wednesday 25th May for Atlanta), and will run from 10am until 4pm.

Opportunities to Network

It won’t all be presentations and technical talk though. The UK event is set in the Hotel Seattle, Brighton Marina, with lots of bars, restaurants, casinos and cinemas on your doorstep. Just down the road is the seaside city of Brighton, with its famous pebble beach and Brighton Pier. The US event is set a the Emory Convention Center, Atlanta, a fantastic venue set amongst woodlands and with great opportunities to meet, network with colleagues in the industry, and experience some great southern hospitality.

On the evening before both events (Wednesday night, from 6pm) we’ll be hosting a drinks reception and meal, with an opening keynote by the Oracle Product Development team. We’ll also host a group meal on the second night, again giving you opportunities to relax and talk with others in the Oracle BI, DW and EPM industry.

Who Should Attend?

The BI Forum is aimed at experienced developers using Oracle’s next-generation BI tools, specifically OBIEE, ODI EE, Oracle Database and Oracle Fusion Middleware. Sessions will be at intermediate and advanced level, and will have a strong technical focus. If you’re the expert in your company at OBIEE or any of these technologies, and you’re interested in hearing how other experts are getting the most from these tools, this will be the event for you.

What Does It Cost?

  • A 2-day Full Conference Pass at costs £650 + VAT (UK) or £$1000 (US), which is waived for speakers.
  • Optional two nights (Wednesday, Thursday) accommodation at the event venue costs £170 + VAT (UK) or $300 (US).
  • The optional one-day OBIEE 11g masterclass with Mark Rittman and Antony Heljula costs £250 + VAT (UK) or $450 (US)

Brighton attendees who wish to stay for an extra night, before the Masterclass (night of 17th May) can book direct with the hotel, using code RITT180511, for a discounted rate.

Special Offer : ODTUG Membership for £79/$99!

Apart from our own events, Rittman Mead are big supported of the Oracle Development Tools User Group, with Mark Rittman on the board of directors and Rittman Mead speakers presenting at ODTUG KScope’11 as part of their BI & EPM track. We are pleased to have therefore negotiated a special ODTUG membership deal for BI Forum attendees, giving you the ability to join ODTUG for 12 months for a discounted rate of £79 + VAT/$99 per person.

You can register for ODTUG membership using the event registration forms, and show your support for this great organization. Membership will run from the end of the month of your registration, and you details will be passed to ODTUG for registration to take place (note – this event is not otherwise affiliated with ODTUG, and all ODTUG registration funds will be passed on 100% to ODTUG).

How to Book

Booking can be completed online, using the booking forms below, where you can choose whether to also attend the OBIEE11g Masterclass, indicate whether you are staying with us at the hotel, pay by either by credit card or via a company purchase order. Note that any purchase order payments will need to be settled by your organization prior to attendance. Be sure to book at the correct venue!

100% refunds will be given for cancellations up end of April 2011. No refunds possible after that date (although transfers of registration will still be permitted).

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