Joe Luedtke On The Rise Of Analytic Service Providers

"In striving to achieve customer intimacy, the idea that someone else can know your customers better than you do seems somewhat oxymoronic. Can someone else know your customers better than you? For years, the answer to this has always been "no." Your organization's analytic needs have always been thought of as proprietary and best handled internally within your organization. Now, however, this premise of propriety is being challenged. A new breed of outsourcing vendors, analytic service providers (Analytic SPs), is stepping up to the challenge of aiding organizations in achieving customer intimacy, improving fraud detection and facilitating campaign management." writes Joe Luedtke in "The Rise of Analytic Service Providers" for DMReview.

"Analytic SPs offer a spectrum of services. While these companies may host your applications on their hardware and software, they are most significantly, managing and securing your data. These Analytic SPs provide the range of BI-type services that one would typically find in any internal IT department; from data management, loading and cleansing to facilitating the reporting and analysis of your data. Their real value, however, lies in their ability to augment your data and analysis with their vertical domain knowledge and analytics expertise."