Oracle To Rebrand App Server, Dev Tools and BI As “Fusion Middleware”

Oracle Rebrands Middleware As Fusion : "Oracle is slapping a new "Fusion" moniker on its array of middleware and development tools. "Oracle Fusion Middleware" to be formally announced Monday, will be the umbrella brand for some 32 products including Oracle's J2EE server, portal, data integration, application development, business intelligence, identity management, and collaboration offerings, said Rick Schultz, vice president of product marketing for middleware. The products will also still carry their usual version designation, as in Application Server 10g, he added. The group is borrowing the "fusion" moniker that has already been applied to a proposed next-generation applications that would meld the best features and functions of the  current Oracle, PeopleSoft and JD Edwards portfolio."