(Thanks to Christian Berg@Nephentur [https://twitter.com/Nephentur]for the suggestion, and acknowledgements toODTUG KScope [http://kscope15.com/registration]for the original idea - our favourite conference after the BI Forum) TheRittman Mead BI Forum 2015 [http://www.rittmanmead.com/biforum2015]promises to be our best BI Forum yet,