Insights Lab

Our data scientists work closely with organizations to understand business interests and develop custom data products. We deliver valuable and actionable insights by asking the right questions, defining objectives, and putting your data to work. With Insights Lab, you will gain the ability to make proactive decisions, supported by your data.

Key Features

Flexible & Personal Service

We work hand-in-hand with your team to transform your data and ensure we provide solutions that meet your goals.

Predictive Modeling

Shape and define the problem, evaluate your data, and present a custom model your team can use to predict and affect business outcomes.

In-Depth Reporting

Detailed information on how your predictive model works and what is important in your data.

Expert Service Desk

Ongoing support for your model, including updates and evaluations to ensure your model is providing accurate predictions.

How It Works


One of our business analysts will evaluate your data and work with stakeholders to understand the business needs of your organization.


Next, our analysts define a question that relates to your business objectives and can be answered with the available data.


Our team of expert data engineers prepares, cleans and standardizes your data so it’s ready for statistical modeling.


We use state-of-the-art machine learning algorithms to predict future events, segment customers, suggest next best actions and more.


Finally, we deliver a production-ready model via an API for maximum compatibility with any data architecture. Our model APIs can be hosted on-premises or in the cloud.

Achieve Success

Operational Efficiency

Identify key factors that can be used to support process improvement and be better prepared to respond to unforeseen challenges.

  • Identify assets at risk of failure and avoid expensive downtime.
  • Optimize manufacturing, production, and maintenance schedules.
  • Reduce costs.

User Experience

Understand user context to deliver impactful interactions at the right moment.

  • Deliver a custom experience to your users.
  • Adapt the target interactions based on user response.
  • Predict and extend the life of the relationship with a user.

Customer Retention

Evaluate your customer base, recognize your best customers, and predict future customer behavior.

  • Uncover strategies for introducing new products.
  • Identify key customer features that lead to late payments or cancellations.
  • Identify negative trends before they impact customer satisfaction.


Let your data handle simple decisions and eliminate labor-intensive, repetitive, and error prone processes.

  • Identify patterns of behaviors to automate decisions or detect fraud.
  • Filter results by likelihood of occurrence to focus attention for greater success.
  • Execute common administrative tasks.

Click below if you would like more information about Insights Lab or to discuss your next project.

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